At the start of the Saturn campaign they tried to brand themselves a bit differently, and I think that was one of the things that hurt them in the long run. Midway through the Saturn's life they reverted back to the tried and true "SEGA!!!" scream, with that cool head morphing according to the game (horns for NiGHTS, a spiked necklace for Fighting Vipers, etc.).
I always thought that demo disc that came with the original Saturns, with the bald man in smoke speaking in his best Big Brother voice, was rad. Such a fully executed promotion that really sold the atmosphere and aura of the system. I remember when I first got the system I'd play that more than the bundled games!
Does anyone miss the old sega tv commercials?
I remember as a kid, Saturn was something I really wanted. I was a big fan of the genesis, and really didn't even take notice of the Playstation until Resident Evil came out. By the time I was ripe for a new console though, Saturn was at the bottom of my list, below N64 and Playstation. It's too bad- more traditional marketing could have smoothed the transition for a huge base of Genesis fans.
Willing to play Bomberman, Duke Nukem 3d, Virtual On, Sega Rally. Send me a PM.
